Reflection of Digital Marketing

Author: RaShan D. Lomax

Company: Cherubim Production LLC

This month has been thrilling and has confirmed that I’m on the right track to transforming my business. Marketing is crucial for any business, and in today's world, digital marketing helps grow your brand faster than ever. SEO, keywords, and Google Ads are proven marketing strategies, but organic growth remains the most effective for any campaign. SEO marketing methods are ideal for companies with smaller budgets because they are free. It’s reassuring to know that skills and techniques might be more important than budget when connecting a brand with its audience. There are numerous tools available to assist marketers, and with the rise of AI, building effective campaigns is becoming easier. Although AI is here to stay, it’s essential for a brand to maintain its authenticity.

Establishing protection and systems is the best way to safeguard a marketing campaign. Certain factors can sometimes work against a campaign, draining an organization’s budget. It’s wise to consider this and implement appropriate plans to prevent losses during campaigns. Additionally, social media is a powerful tool for spreading the word about a brand. While it’s easy to connect with an audience, negative media about a brand can quickly spread across the digital landscape. Having a social media crisis plan allows an organization to swiftly address any negative press before it causes significant damage. SEO and social media crisis plans were two key insights for me this month. I will continue to refine my SEO strategy and ensure protocols are in place to protect the organization when needed.