PR Mastery

Author: RaShan D. Lomax

Company: Cherubim Production LLC

Beppu City: photo by RaShan Lomax

During a critique, my professor mentioned the 4P model by William Bridges which are Purpose, Picture, Plan and Part.  These are some of the pillars of Public Relations.  Purpose is the reason, Picture is the vision, Plan is the journey, and Part is the role of personnel in the organization.  Public Relations basically covers how a company communicates its message to the world.  But to communicate the message outwardly, organizations must first echo their essence internally throughout an organization.  By empowering personnel to take a proactive role as an ambassador for the company, the organization is indirectly expanding its reach.  There was a saying in the Navy, and it was that perception is everything.  Organizations that take initiatives to improve work life quality as far as rewards, recognition and promotion, signal to the public that they will most definitely value customers if workers are valued. This positive perspective will help to improve public relations and establish a good reputation for an organization, which boosts public trust as well as loyalty to the brand. 

One of the most powerful documentaries that I’ve seen during the entire program was the “Century of Self.”  This documentary helped me understand the psychology behind public relations and marketing.  During this documentary I realized some tactics that have worked on me previously and it helped me understand the importance of image when conveying a message.  To effectively communicate the message or vision, an organization must identify with their audience to understand who they are and what their motivations or desires are.  The message could be tailored to appeal to the audience on a deeper level.  A critical part of building a brand is establishing public relations.  Improving public relations is the best way to grow a brand.  That is why connection and communication are important for success.