Boxed In

Author: RaShan D. Lomax

Company: Cherubim Production LLC

Brand Story Shoot

The bible told me that out of all thy getting to get understanding. I have always thought that knowledge of self was very important. To understand who I am and where I'm at is how I identify the gateway to freedom. I misunderstood the importance of principles such as these in digital marketing. This course allowed me to understand the importance of leaning into your strengths when building a brand. All of the exercises this month have been like steps in a staircase that allow me to build on what I learned from the past week. After I took the personality test and found my brand archetype, I can say that this ideology helped put my brand into perspective. I have been missing focus in the structure of my business because I was trying to be everything. I intend to niche down on my style or the essence of my business as opposed to just finding a niche in a market. Although I do have markets in which to operate in mind, I don't want to limit myself. This class is evidence of my evolution once exposed to new information. My voice was always there but now I feel I can direct it in a direction that will have the most impact. Capability doesn't mean that I should jump at every opportunity. What do I know to be true to my brand's core? I will continue to consider this before every project.

There is so much excitement in my heart because I don't have hide who I am. I can really be who I am at this moment in time. Now the sense of freedom I seek is more prevalent in my work. As a future marketer and business owner I feel relief, motivation and confidence that my delivery will have consistency. This is one thing that was holding me back because of my lack of understanding. This course has allowed me to dive deeper and solidify the path I was already traveling.

All of the files for Marketing this month.